Ford boosts year-end discounts on 2024 Lightning, Mach-E Models

We’re officially into the traditional year-end sales period for automakers. That means big discounts are on the way, as both manufacturers and dealerships want to get rid of unsold inventory to make room for next year’s models. This season, Ford has decided to boost incentives on its bestselling electric vehicles, the 2024 F-150 Lightning and Mustang Mach-E models. For a purchase of the Mach-E or the F-150 Lightning XLT and Platinum models, Ford is offering 0% financing for 72 months, as well as a $5,000 bonus cash. The lease for the Mach-E comes with a $7,500 lease cash and $3,000 bonus cash. For the Lightning models, it’s a $3,500 lease cash and $3,000 bonus cash. Ford’s offer also includes a complimentary home charger, with the company covering the cost of standard installation as part of its Ford Power Promise program. “Ford believes it will take more than jumbo rebates to truly break through with the estimated 19 million people in the U.S. interested in electric vehicles,” says Ford CEO Jim Farley. The Power Promise program, launched in late September, seeks to reassure would-be EV buyers regarding their main concerns about going electric. Ford, like many automakers, has focused on making public charging easier, including giving its EVs access to Tesla’s SuperChargers with an adapter. “We have learned just how important home charging is to overall electric vehicle adoption in the U.S.,” Farley says. “Nearly 90% of shoppers say they would be more likely to buy an electric vehicle if they knew they could charge at home.” As for on-the-road charging, Ford seeks to ensure its drivers know where to fill up: Its BlueOval charge network searches for chargers across various networks such as Electrify America and Tesla SuperChargers. Ford EV batteries also come with an eight-year, 100,000-mile warranty. Ford’s F-150 and Chevrolet’s Silverado, two of America’s best-selling vehicles, will be available with an electric powertrain in the coming years. The 2022 F-150 Lightning and the 2024 Silverado EV are among the most important upcoming electric cars because they compete in a massive segment of the market. Ford sold 726,004 units of the F-Series (which also includes the bigger Super Duty models) in 2021 despite chip shortages that dragged down the entire industry. Silverado sales totaled 529,765 units (again including bigger trucks). The battle for pickup supremacy is set to continue in the electric car segment. Here’s how these two rivals compare on paper.
Design and technology For its first serious attempt at a mass-market electric car, Ford decided to launch a crossover SUV inspired by one of its most iconic models, the Mustang. The 2021 Ford Mustang Mach-E will likely prove controversial with traditional fans, who are used to Mustangs having only two doors, with V8 engines under the hood. While the original Mustang is a stereotypical muscle car with decades of history, the Mach-E takes its place in a growing field of electric crossovers, competing with the Tesla Model Y and the upcoming Volkswagen ID.4 and Nissan Ariya. With summer more than halfway over, new-car debuts are about to start happening in rapid succession. The transition from summer to fall brings California’s Monterey Car Week and IAA Mobility, the first of the season’s major auto shows, in Munich, Germany. This week, we got first teases of some of the major EV debuts at those events.