This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth interview with Tim Cook, the CEO of Apple and the king of minimalistic design. In Cook’s interview with the WSJ’s Ben Cohen , we learn he still believes the Vision Pro is going to be a success. He also sticks to his line that Apple isn’t lagging behind on artificial intelligence. (As Apple employees like to say, the company is usually “not first, but best.”)
But perhaps the most surprising detail in the feature is that Cook didn’t know you can choose your own name for (iMessage) group chats. “Do you name yours? Interesting. I may take that on,” Cook told Cohen. Just as most Apple products are now waterproof, Apple’s CEO seems impermeable to humor: Cook decided to name a group chat with his former college roommates as — simply — “Roommates.”
