Wondering if the NFL would take its supersized Sunday Ticket viewing package to another provider, or even to an internet company like Google ? You can stop now — the league and DirecTV have ” extended and expanded ” their exclusive agreement for an unspecified number of years. According to Darren Rovell , it’s an eight year deal worth some $1.5 billion annually — more than the previous four year agreement that cost DirecTV about $1 billion each year. The big takeaway here? Things are staying mostly the same (DirecTV will stream NFL Network to its subscribers mobile devices), and AT&T’s agreement to purchase DirecTV is still on . This season DirecTV changed up its marketing for Sunday Ticket streaming to target apartment dwellers and college students that can’t get satellite dishes. That’s what a passage in the press release promising “expanded streaming rights” refers to, so for now, it doesn’t look like we’ll see a full online-only offering for football fans that only want to pay to watch out of market games every weekend. BREAKING: NFL strikes deal with DirecTV for Sunday Ticket. 8 year deal, source says it is worth avg of $1.5 BILLION annually. – darren rovell (@darrenrovell) October 1, 2014




