Coca-Cola may be thinking of Snapchat Spectacles with its latest marketing ploy, a selfie-snapping bottle that features a camera in what can only be described as a bottle boot with USB out for transferring your images. The red bootie shoots a selfie whenever it tips past a 70-degree angle, giving you a down-angle image of your face as you slurp that sweet sugar sauce down your gullet. The bottle was created by agency Gefen Team for Coca-Cola Israel’s Summer Love outdoor brand event , and the idea is that users will share the resulting pics on Snapchat, Instagram and Facebook — probably with an attendant brand hashtag, but I could not be bothered to find out what that might be.
In happier news, theoretical physicist Stephen Hawking thinks we’re probably looking at another 1,000 years , max, before some kind of global cataclysm on Earth wipes us out as a species. He maintains this is motivation for us to figure out a way off this rock and into a future of interplanetary colonization. Given the selfie bottle and other recent developments, we should ask ourselves if continued survival is something we really deserve.
