Do you like hats? If you do, maybe you already contributed to The Boring Company’s ability to dig a network of underground tunnels. Since Elon Musk started selling The Boring Co. hats , featuring the logo on the front (which he once claimed was designed by director J.J. Abrams), the company has apparently sold $300,000 worth of the merch. That’s a lot of hats: At $20 per, that’s approximately 15,000 hats sold thus far since they went on sale in October. We knew they were doing well initially, with $80,000 in sales within the first 24 hours, but momentum seems to have continued for the relatively boring unexciting covering.
Initial Hat Offering going great w over $300k in hat sales already! Thanks for buying our super boring hat. You rock, figuratively & literally. All cash goes directly towards more boring.
— Elon Musk (@elonmusk) November 21, 2017 Musk calling the thing an “Initial Hat Offering” is just the icing on the cake, and a clear dig at the recent fad for using initial coin offerings (ICOs) as a financing instrument among startups. Now imagine you sold Boring Co. battery chargers, Elon. Or I dunno what’s more appropriate — maybe a tunnel digger-shaped suppository?
