US based MVNO Helio has signed a deal with mobile focused entertainment aggregator Buzzd to offer real-time geotargeted information for bars, clubs and restaurants to its user base. The service from Buzzd, available to all Helio customers, delivers event and venue information and up-to-the-minute reviews and ratings from friends and other members of the Buzzd community. The service currently provides data from all “major” US cities with continuously updated event feeds which includes pricing, location, and event details. Events and venues are aggregated through partnerships with Flavorpill, TimeOut New York, and CitySearch.
The Buzzd service also allows users to find, connect with and message friends with SMS and messaging features. Buzzd was founded in 2007 by two mobile media vets, Nihal Mehta, who started the first U.S. mobile marketing agency ipsh! acquired by Omnicom Group in 2005 and Deepen Shah, the founder of eZtext, a company acquired by ipsh! in 2003. The company is operating on an undisclosed private angel round it took on formation.
